• March 15, 2023

How to get trained in digital communication

How to train in digital communication ?

All sectors of activity are now concerned by digitalization. To take advantage of the countless job opportunities linked to this phenomenon, it is wise to follow a training in digital communication. Discover more details on this subject in the following article.

Why get trained in digital ?

There are many reasons to to train in digital communication. First of all, it’s a great way to access the digital sector. As digital technology is booming, it offers job seekers many opportunities.

You are therefore sure to find a job that meets your aspirations.

Today, all companies, regardless of size or industry, need to have a web presence to grow. Thanks to a training in digital communication, you will become indispensable to these structures. Moreover, the digital world is constantly evolving.

You won’t be bored, because a job in this sector leaves no room for routine.

In addition, a job in marketing or digital allows you to make a good living. Indeed, an employee in digital communication earns on average 2,500 to 3,000 euros gross per month. The more experienced or responsible the employee, the higher the compensation.

What type of training to follow ?

It is possible to to train in digital communication in several ways. You can go directly to a communication school after high school. In this case, you will have the choice between :

  • The BTS (brevet de technicien supĂ©rieur). This national diploma of higher education is obtained after a professional training that lasts 2 years. It will allow you to quickly integrate the working world. The BTS Communication involves general and specific teachings. Throughout the course, you will be trained in the various aspects of communication (setting up a strategy, tools, etc.).) ;
  • The DUT (university diploma of technology). This is another diploma that allows a quick insertion in the professional world. Thanks to a training in DUT Communication, you will be able to acquire the fundamental notions of the communication. By going into detail, you will learn how to enhance the image of a company and establish a communication strategy;
  • The Bachelor’s degree. This diploma, delivered by a specialized school, is also highly professional. Indeed, it involveslearn the work directly in the company. Recognized in most countries, the Bachelor’s degree in Communication will allow you to find a job abroad.

If you have a bachelor’s degree, you have the possibility to follow a training in communication to obtain a Master’s degree. The Master’s degree in Communication will allow you to reinforce and expand your knowledge. Knowing that this course lasts 2 years, you will have a diploma at the end of it.

Afterwards, you can follow a training for an additional year to obtain a specialized Master. This diploma will allow you to apply for positions with high responsibilities.

What type of training should I take?

What are the possible openings ?

As mentioned above, training in digital communication allows you to access various opportunities. Here are some examples:

  • Web Communication Manager. His/her job includes developing the editorial strategy for the website and social networks of a company’a company and create targeted digital content;
  • E-commerce project manager. The role of the Community Manager is to implement a commercial strategy on the Web in order to increase the number of customers of a company and to enable it to boost its sales;
  • Community Manager. He is in charge of managing the online presence of a company and federating a community of Internet users on behalf of the latter;
  • Traffic Manager. Its role is to generate traffic on a website by optimizing the related acquisition levers in order to attract a maximum of visitors and improve the sales of a company;
  • Digital Business Developer. His work is focused on the development of new digital levers to improve the growth of a company;
  • Brand Content Manager. The role of a digital communication specialist is to create and manage digital content for a company in order to optimize its customer relations.

It is important to note that you should favour long studies in order to increase your chances of obtaining a management position.