What are the main advertisers on YouTube
Who are the main advertisers on YouTube ?
Companies are allocating more and more of their advertising budget to YouTube ads. They have indeed understood the importance of placing ads on this video hosting platform. If media and entertainment giants are the first advertisers on YouTube, companies of all sizes and from all industries can use.
Why advertise on YouTube ?
YouTube has become a a must-have marketing tool because of its multiple assets. With more than 2 billion active users worldwide every month, this platform is a great place to start allows to reach a maximum of targets and develop your audience. In addition, studies show that the return on investment of ads on YouTube is higher compared to the ROI of those broadcasted on TV. Unlike television commercials, those posted on the video network are also available at all times.
In addition, users can share YouTube ads on their social networks, which contributes considerably to their visibility.
On the other hand, ads on the platform are generally short. This character facilitates the retention of the message conveyed. It also creates a desire among targets to know more.
In response, theadvertiser on YouTube can include in its advertising a link redirecting to your website. The online video platform thus helps generate traffic and promotes the use of the site converting prospects into customers, which logically increases sales. In addition, some companies bet on YouTube because they know that this medium is ideal for telling a story.
The example of MGA Entertainment and its LOL Surprise doll is particularly telling.
Given the benefits of YouTube, some huge amounts of money Every year, companies spend more than 1.5 million dollars on advertising on this platform. In 2020, its advertising revenue was approx 20 billion dollars. This figure reflects an increase of nearly 30% over 2019.
Despite the impact of the health crisis on their cash flow, advertisers have not been able to reduce their investments’So they haven’t given up on investing in YouTube ads.
Geico, Samsung and Disney stand out in this respect. These companies alone have generated 15.5% of the platform’s advertising revenue in 2018. That year, media and entertainment companies planned the largest budgets to run advertising on YouTube. In fact, they accounted for 30% of its advertising revenue.
On the other hand, the the car dropped to eighth place among advertisers by segment on YouTube, having reduced its investments by 60%. In 2017, it was the third largest. Analysts have explained this situation by the slowdown in the car market.
Who can be an advertiser on YouTube ?
Just as anyone can monetize a video on YouTube if the requirements are met, any business has the opportunity to advertise on YouTube. Moreover, the platform allows for the selection of several types of advertising formats. L’advertiser on YouTube can choose the one that is adapted to the objectives of its advertising campaign.
For create an ad on YouTube and manage it, it is necessary to have a Google Adwords account. If you don’t have one yet, you’ll have to start by opening one. Your Google Ads account will allow you to access all your current advertising campaigns.
It will also give you the opportunity to consult statistics to evaluate their performance.
Place your YouTube ads with influencers with content relevant to your brand
Working with an influencer is an excellent way for an advertiser on YouTube to promote their brand in an original way. It can indeed Take advantage of an influencer’s notoriety who has a YouTube channel to promote their brand. However, it is crucial to choose one whose content and the personality to match the latter.
Otherwise, the results may be contrary to those expected. For example, the advertiser’s image can be damaged.
So make sure you choose an influencer that with values in line with your positioning. Depending on your objectives, you can opt to :
- A nano-influencer (less than 10,000 followers), which ensures a high rate of success, is not a good choice’significant engagement and conversion;
- A micro-influencer (10,000 to 100,000 followers), which also guarantees a high rate of success’high engagement;
- A macro-influencer (100,000 to 500,000 followers), allowing to benefit from a great visibility since he has several audiences;
- A mega-influencer (more than 500,000 followers), implying a large reach, but a low engagement rate.
What is the budget for your ads ?
L’advertiser on YouTube is free to define the amount to be allocated to its advertising campaigns on the platform. The latter has the particularity of being suitable for all budgets. In any case, it is recommended to provide a minimum daily investment of 5 euros per campaign to start with.
It should be noted that YouTube provides advertisers with experts that can accompany them in achieving their objectives. It should also be noted that the advertising system of the charges only when an ad has been viewed for more than 30 seconds. The billing also applies when a user clicks on a call-to-action or on an advertising banner.
